About Us

Hi, my name is Luca, and I am the creator of the Ski Hugger.

The idea came to life back in January of 2025 when I was waxing my family's skis for an upcoming trip. When I tried to hold the brakes up with my rubber bands, they snapped and hit me in the face. This is when I knew there had to be a better way.

After 50+ prototypes and 100s of hours of testing with tuning shops, I present the Ski Hugger break retainer.

We launched a Kickstarter campaign back in October, which reached 45 backers and over $6,000 in donations, and we have not stopped since.

I see Ski Hugger evolving into a trusted brand in ski gear and accessories known for clever, durable, and practical solutions that improve the skiing experience. Our long-term vision is to create a company that is reliable, innovative, and deeply connected to the skiing community. Working to spread the joy of our products to all skiers across the world!

By supporting us now, you’re not just helping bring the Ski Hugger to life, you are helping build a company with the capability to manufacture, deliver, and grow sustainably.